he Tomb Raider 9 since the listing of the media as well as the player’s great, the game publisher Square Enix today announced data that, although the new Laura in one month time after the listing had made sales of 3.4 million, but that figure is still less than the company expected.
At the same time, the company representatives said the killers: Amnesty and the blood rogue respectively since the two works since listing last year of only 3.6 million copies and sales of 1.75 million, so the company very much hopes that a new generation of the Lara Croft Tomb Raider can achieve greater breakthroughs, but obviously Lara failed to conquer this goal.
In accordance with the originally expected, Square Enix company plans in the second half of fiscal year ending March this year harvest of 14.9 million in North America and Europe markets in game sales, but the killers: pardon, and the blood of the rogue and the Tomb Raider 9 more than three games in total sales in the region of only 8.75 million, very far from the expected.
Sales in North America in particular, the Square Enix company have people drop glasses, two-thirds sales in the region are only equivalent to the European market, in last September’s performance Outlook, the Square Enix company said North American sales will be strong in Europe.
In addition, special sales protection policy as applied to individual countries and regions also had to be in the form of subsidies to sustain its own gaming products in sales prices in the region, which has also been weakened to some extent Square Enix company profitability.
According to official figures, Square Enix company total fiscal year losses have reached 13 billion yen (about 850 million yuan), President of the company and Tian Yangyi was officially applying to the Board of Directors to resign, current Chief Financial Officer of the company song Tian Yangyou 33rd annual general meeting of shareholders held in June of this year formally take over after the post of President.
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